Wrapping Up 2024:

Brisa Body Dryer’s Journey and What’s Ahead for 2025

Dear Brisa Community,

As 2024 draws to a close, we’re thrilled to reflect on the impactful milestones, partnerships, and growth that have shaped Brisa Body Dryer this year. Here’s a glimpse into what we’ve achieved together and what we’re excited to bring you in the coming year.

Celebrating Key Milestones in 2024

2024 has been a defining year for Brisa Body Dryer as we moved closer to our goal of bringing advanced body dryer technology to market. Here’s a closer look at some of our major achievements:

  • Securing Trademarks: We’ve successfully obtained trademarks for our name, brand, and tagline in the U.S. and beyond. This step is pivotal as we look toward international expansion and distribution in the future.

  • Achieving UL Certification: After a 21-month process, Brisa Body Dryer earned certification under two rigorous UL standards. The journey was complex, requiring detailed documentation for each component and ensuring compliance with industry-leading safety protocols.

  • Trade Show Debut: Attending the Decorative Plumbing and Hardware Association (DPHA) trade show was a key milestone for Brisa, where we showcased our product to leading industry figures, distributors, and retailers. The response was incredibly positive, and we’re excited to build on these connections.

  • Enhanced Visual Resources: To better serve our partners and customers, we completed both a “how-to” installation video and a product video, providing clear guidance and showcasing Brisa’s unique features.

  • Texas-Based Logistics Team: With our logistics and assembly team now established in Texas, Brisa is well-positioned to deliver efficient, reliable shipping and distribution.

Each milestone has brought us closer to making Brisa a household name in body drying technology.

Unexpected Wins and Partnerships

Beyond our planned milestones, 2024 brought some unexpected but highly rewarding partnerships:

  • Fresh Marketing Partnership: Our collaboration with Fresh helped strengthen our brand identity and social media presence. From dynamic video content to strategic planning, Fresh has been instrumental in Brisa’s growth, and in 2025, we look forward to deepening this relationship with sales channel support.

  • Vista Retail Alliance: Vista has proven to be an invaluable logistics and assembly partner, ensuring smooth operations and high-quality service from assembly to delivery.

  • Global Interest and DPHA: DPHA’s trade show connections opened the door to potential distributors and partners from Europe and Australia, who see Brisa as a fitting innovation for their markets. We’re excited to explore these opportunities as we grow internationally.

With these relationships, we’re building a robust network that will drive Brisa’s expansion and success.

Learning Through the UL Certification Process

Achieving UL certification was an intensive journey, but it underscored our commitment to quality and safety at every level. Here’s a closer look at our experience and insights:

  • Navigating the Complex Requirements: Our certification required detailed documentation for each component—every wire, dimension, and part underwent a rigorous review. Along the way, we determined that our initial drying component didn’t meet Brisa’s high standards for performance and durability. Midway through, we made the strategic decision to find and integrate a superior component, a choice that ultimately strengthened our product.

  • Trusting the Process: Through the challenges, we learned the importance of patience, trusting the journey, and asking questions of industry experts. This experience has shaped Brisa’s approach to quality and set a standard we’ll continue to uphold in future developments.

  • Advice for Other Entrepreneurs: Our key takeaway? Trust the process, stay focused, and engage with the details. This certification journey has reaffirmed that every detail matters when it comes to building a safe, reliable product.

We’re proud of the dedication that went into achieving UL certification, and we’re excited to bring this level of excellence to our customers.

Looking Ahead to 2025

With 2025 on the horizon, Brisa is preparing for an exciting year of growth and new opportunities:

  • Expanding into Showrooms: We’re excited to increase Brisa’s visibility in showrooms nationwide, bringing our product closer to customers and decision-makers in both the consumer and commercial spaces.

  • Connecting at Key Industry Events: Brisa plans to attend major industry events in 2025, including DPHA Annual Conference and the Luxe Residential Awards. These events will be essential for connecting with the architecture and design communities, showcasing Brisa, and forging valuable partnerships.

  • Strengthening Partnerships: Our B2B partnerships remain a central focus as we continue collaborating with agencies, dealers, and showrooms. We’ll be rolling out new supporting materials, both digital and print, and growing our team to support these relationships and enhance customer experience.

  • International Exploration: With initial interest from Europe and Australia, we’re exploring the potential for Brisa Body Dryer in international markets, aiming to bring our innovative technology to a broader audience.

We’re thrilled for what’s to come and grateful for your continued support as we step into this new chapter.